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As Intangible Services Have Increased in Their Importance the Marketing

Question 2

Multiple Choice

As intangible services have increased in their importance the marketing mix, the 4Ps theory has been further developed to incorporate an additional 3Ps; creating the 7Ps of services marketing. These new 3Ps include:


A) people, profit and processes.
B) processes, promotion and people.
C) physical evidence, people and processes.
D) place, people and processes.

Correct Answer:

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