The Focus of Marketing in Consumer Goods Context Is On

Multiple Choice

The focus of marketing in consumer goods context is on:

A) The focus of marketing in consumer goods context is on how to facilitate the rapid exchange of goods, the effectiveness of marketing in matching supplier offering to customer demand, and efficiency in managing the distribution of the product through the supply chain.
B) satisfy management's needs and wants with the idea of maximizing profits in the short term.
C) the need to develop strong prospects for a company's offerings, to ensure effective supply chain management operations and to ensure it is delivered appropriately.
D) the quality of service offered as well as the difference between customer perceptions of actual service quality and their expectations of service quality.