Question 1

In a word, reliable measures are ______.

Accepted Answer

A)   consistent
B)   valid
C)   accurate
D)   value-free A

Question 2

A representative sample is one that ______.

Accepted Answer

A)   includes every known social group
B)   "mirrors" the diversity found in the population
C)   includes social minorities
D)   is handpicked B

Question 3

The term "survey" ______.

Accepted Answer

A)   is synonymous with the term experiments
B)   refers to any scientific data collection strategy
C)   is an appropriate synonym for "study"
D)   is a data collection strategy that relies on asking questions D

Question 4

A dyad is ______.

Accepted Answer

A)   a group characterized by division
B)   an oppositional group
C)   a two-person group
D)   any small group without a leader

Question 5

In the language of research, a population refers to ______.

Accepted Answer

A)   all citizens of the United States
B)   the total collection of elements under investigation
C)   a subset of the group we are studying
D)   our research topic

Question 6

According the Ruane and Cerulo, people's attitudes about things like the Holocaust or euthanasia can be biased by the working of survey questions.

Accepted Answer

A) True 
 B)False

Question 7

Operationalization refers to ______.

Accepted Answer

A)   being out in the field
B)   ordering questions on a survey
C)   how a researcher defines and measures the concept or variable of interest
D)   None of these choices are correct.

Question 8

The ordering of survey questions can influence respondents' answers.

Accepted Answer

A) True 
 B)False

Question 9

The ordering of survey questions can ______.

Accepted Answer

A)   distract respondents from information most relevant to their answers
B)   prime respondents to answer questions in a certain way
C)   preclude making the survey boring
D)   None of these choices are correct.

Question 10

A valid measure is ______.

Accepted Answer

A)   one that has stood the test of time
B)   one that accurately documents the research concept
C)   a measure that is consistent over time
D)   a measure that is embraced by the public

Question 11

In "Numbers Don't Lie," the Roper research on the Holocaust indicates that ______.

Accepted Answer

A)   the wording of questions can significantly alter survey findings
B)   most surveys are well done
C)   field work is more trustworthy than surveys
D)   interviews produce better data than questionnaires

Question 12

The tendency to judge other cultures by the standards of one's own is called ______.

Accepted Answer

A)   cultural relativism
B)   ethnocentrism
C)   egocentrism
D)   relativity

Question 13

In "Numbers Don't Lie," the Bradley effect shows us that ______.

Accepted Answer

A)   respondent dishonesty can be a problem with survey research
B)   field workers sometimes "go native"
C)   people involved in experiments will often change their behaviors to please the researchers
D)   polls are never wrong

Question 14

A representative sample ______.

Accepted Answer

A)   consists of every single unit of the population
B)   is one elected by the total population
C)   permits accurate inferences about the overall population
D)   is one selected to speak for the entire population

Exam 2: Numbers Dont Lie