Multiple Choice
Deidra is a media specialist for Uber and decides on an approach to her campaign that will get the attention of and engage her publics. She highlights the life of a returning veteran who has difficulty finding a job until he knocked on Uber's door. Her approach is known in PR as __________.
A) Storytelling
B) Tugging on the heartstrings
C) An end run
D) A novelty
Correct Answer:
Verified
Correct Answer:
Verified
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