Public Relations Professionals Can Facilitate Great Writing Simply by Providing

Multiple Choice

Public relations professionals can facilitate great writing simply by providing ________, as in the case of The Kelly Slater Wave Company. The resulting 10,000-word feature story in the New Yorker helped the company gain awareness for a new business venture.

A) A large stipend to a Pulitzer Prize-winning writer
B) A celebrity subject
C) Access to a unique experience
D) Multimedia materials