The PRSA Code of Ethics Lists Expertise as a Core

Multiple Choice

The PRSA Code of Ethics lists expertise as a core value of the profession, especially expertise in the ethic of reciprocity. Alexandra, a PR media relations specialist, strives to include this principle in all of her work. She is practicing what is also known as __________.

A) The end justifies the means
B) The golden rule
C) The silver lining
D) Situation ethics