Julian Adds Shared/social Media to the Storytelling Mix for a PR

Multiple Choice

Julian adds shared/social media to the storytelling mix for a PR campaign for Dollywood in Tennessee. The story features a one-minute video of a bear that wanders into the park and starts dancing to the music. Stories like this have more of a chance of going viral because readers and users have the opportunity to become part of the storytelling process. This is an example of __________.

A) Transmedia storytelling
B) Intermedia storytelling
C) High-level storytelling
D) Low-level storytelling