Anabella Is Trying to Find the Most Effective Email Marketing

Multiple Choice

Anabella is trying to find the most effective email marketing template by using __________. She creates a few different options with various combinations of headlines, subheads, colors, embedded graphics, and word choice, and will monitor which combination produces the most sales.

A) Placement testing
B) Outcomes testing
C) Multivariate testing
D) A/Z testing