Steve Was Overjoyed When He Helped His Client, an International

Multiple Choice

Steve was overjoyed when he helped his client, an international coffee brand, achieve 5,000 followers on Twitter. However, Steve's boss said 5,000 followers was a low number for such a large multi-national brand, and the combination of the number of followers and _______ would yield actual strategic value.

A) The follower demographics
B) The initial goal
C) The sentiment of comments
D) The speed of gaining new followers