Gillette's "We Believe" Campaign Struck a Chord

Multiple Choice

Gillette's "We Believe" campaign struck a chord. While ad has been viewed millions of times, and received hundreds of thousands of shares on social media, the ad isn't necessarily a success. It generated hundreds of thousands of negative comments, as well. The only way for Gillette to evaluate the campaign is to ___________.

A) Subtract the number of negative responses from the number of positive ones to net a quality score
B) Count how many visitors came to the company's web site
C) Take into account both qualitative and quantitative measures
D) Evaluate the reach based on comments by influencers