Jeff Believes That for Each Copy of a Magazine That

Multiple Choice

Jeff believes that for each copy of a magazine that goes into circulation, four people will have the opportunity to read it. He also thinks that editorial coverage in the magazine is worth twice as much as advertising. With these _______, Jeff is able to inflate his potential reach numbers, making them look far more impressive.

A) Multipliers
B) Impressions
C) Inflations
D) Concessions