Multiple Choice
Instead of tracking her client's coverage manually by checking web sites where she is expecting news coverage, Robin uses a ________ to monitor coverage, capture related content, and conduct content analysis of news and editorial mentions.
A) Clipping service
B) Digital portfolio
C) Transcription service
D) Paid analyst
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Jeff believes that for each copy of
Q3: Media tracking firms have developed _ technology
Q4: Jessica is contracted by Pizza Hut to
Q5: William collects information for his client through
Q6: Teagan is conducting some tests to see
Q7: One problem with AVEs is that they
Q8: Bianca developed a questionnaire survey for Comcast
Q9: Social change agency BritSpot represents the Wikimedia
Q10: John uses the same measurement tactics he
Q11: When we invest time, energy and budgets