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Stuart, a PR Practitioner, for His Client Target, Developed a Campaign

Question 39

Multiple Choice

Stuart, a PR practitioner, for his client Target, developed a campaign where Target bought all the ad space in the August issue of The New Yorker. The idea of utilizing this type of __________ media was to attract attention by uncluttering the ad environment.


A) Owned
B) Earned
C) Shared
D) Paid

Correct Answer:

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