Multiple Choice
Heidi developed a campaign for Coca-Cola Company. She created the "Share a Coke" campaign where Coke released cans and bottles with people's names on them. It generated massive amounts of social media with people posting pictures of themselves with the sodas. This is an example of ________.
A) Hyped media
B) Personalized media
C) Earned media
D) Wow-factor media
Correct Answer:
Verified
Correct Answer:
Verified
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