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Tesla Motors Wanted to Discover How People Think and Feel

Question 26

Multiple Choice

Tesla Motors wanted to discover how people think and feel about their electric car that can drive itself. They formed a 12-person focus group composed of owners and nonowners of Tesla cars. This is an example of ___________ research.


A) Crowdsourcing
B) Qualitative
C) Quantitative
D) Word-of-mouth

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