Multiple Choice
Walter pitched a few reporters on a news story idea, but they all declined to pursue it further. Based on their reaction, Walter decided to re-think his approach before he called any other reporters. What type of research did Walter conduct in this case?
A) Informal formative
B) Formal formative
C) Informal summative
D) Formal summative
Correct Answer:
Verified
Correct Answer:
Verified
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