To Better Understand Shopper Behavior, Researchers Will Walk the Aisles

Multiple Choice

To better understand shopper behavior, researchers will walk the aisles at a grocery store, pretending to shop. The researchers will really be watching how people move through the store and select their products. This is an example of what kind of research?

A) Active observation
B) Latent observation
C) Participant observation
D) Nonparticipant observation