Good Internal Communication Affects External Communication Because Employees Serve as Brand

Multiple Choice

Good internal communication affects external communication because employees serve as brand advocates. But content meant for internal audiences can also be leaked externally, having a negative impact, as in the case of the leaked Amazon training video. The connection between internal and external communication can best be described as __________.

A) Opposite ends of the spectrum
B) Parallel but distinct
C) Perpendicular
D) Blurred lines