Jonathan Is a PR Specialist at a Multiservice Public Relations

Multiple Choice

Jonathan is a PR specialist at a multiservice public relations agency. His client, Budweiser, hires him to produce an ad that is part PR and part advertising featuring the iconic Clydesdale horses. He works with the advertising departments in both Budweiser and his own agency to develop a plan. This cooperation between disciplines is known as ____________.

A) Climbing the corporate ladder
B) Professional divergence
C) Load reduction
D) Professional convergence