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Andrea Is Trying to Decide Which Media Outlet Is More

Question 4

Multiple Choice

Andrea is trying to decide which media outlet is more cost effective for reaching the most number of potential customers for her pet store. She uses the cost per thousand (CPM) metric. Which of the following media outlets give Andrea the LOWEST (and therefore, more cost-effective) CPM?


A) $2,500 ad to reach 25,000 people
B) $2,500 ad to reach 250,000 people
C) $3,000 ad to reach 25,000 people
D) $3,000 ad to reach 350,000 people

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