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Robert, an Executive at Ford Motors, Is Given the Task

Question 7

Multiple Choice

Robert, an executive at Ford Motors, is given the task of finding a solution to the growing concern over automobile safety. He contracted with a PR practitioner, Jason, who counseled him to launch a safety campaign including safety researchers, engineers, and law enforcement. In response, Ford changed its vehicle design following feedback from its publics. The relationship between Ford and its publics is ____________.


A) Symmetrical
B) Asymmetrical
C) Material
D) Immaterial

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