While Ivy Lee May Have Been Called the "Father" of Public

Multiple Choice

While Ivy Lee may have been called the "father" of public relations due to his commitment to truth and honesty, _____________ has also been given this title due to his use of research to understand publics, develop strategy, and evaluate results, as well as his emphasis on public relations as two-way communication that helps corporations understand public interests.

A) Edward Bernays
B) George Washington Hill
C) George Parker
D) Arthur W. Page