Jeff Works for a Local Concert Venue and Promotes Music

Multiple Choice

Jeff works for a local concert venue and promotes music performances. He constantly pushes out videos, photos, quotes, and links to media coverage through social media about artists who will be performing at his venue. He finds, though, that no matter how much content he puts out, few people are liking or commenting on his posts. Though Jeff is working hard, his approach illustrates ___________.

A) Diminishing returns
B) Propaganda
C) Flash mob mentality
D) Increasing returns