Mallory, a Public Relations Practitioner, Has a Client in the Publishing

Multiple Choice

Mallory, a public relations practitioner, has a client in the publishing industry. She scored a major hit by getting her client to be featured on the Today show and on the cover of Rolling Stone magazine. By arranging this coverage, Mallory is applying the function of mass media known as ____________.

A) Staging
B) Exhibition
C) Status conferral
D) Sales pitch