Susan Is Responsible for Developing a Plan to Increase Sustainability

Multiple Choice

Susan is responsible for developing a plan to increase sustainability projects in the United Kingdom. She discovered that the preferred word for "plan" in the UK is "scheme," which has a positive connotation. In the United States, however, the word "scheme" has a negative connotation. This is an example of the application of ___________.

A) Intracultural public relations
B) Scholarly public relations
C) Effective public relations
D) Intercultural public relations