Branding Efforts Rely on Simple Images, Icons, Logos, Words, and Brief

Multiple Choice

Branding efforts rely on simple images, icons, logos, words, and brief taglines to communicate enormous amounts of meaning about the organization or its products and services. The meaning depends on context. Branding magic happens when communication strategists successfully align an organization's actions, communication, and culture with the cultural contexts of key publics. This type of branding context is the application of ___________.

A) Medium-context communication
B) Low-context communication
C) High-context communication
D) Micro-context communication