Janet Is Planning to Launch a New PR Campaign to Reach

Multiple Choice

Janet is planning to launch a new PR campaign to reach publics in the United States, Switzerland, Germany, and Scandinavia. Since she knows these cultures tend to use more low-context communication, Janet needs to accommodate their ways of seeking specific information using websites, search features, and links. However, she needs to be careful and not ____________.

A) Focus too much on any one geographic region
B) Assume broad generalizations apply to every person in a geographic region
C) Get bogged down with differences in languages in each region
D) Only rely on interpersonal exchanges and social recommendations