Multiple Choice
Coca-Cola's famous "Share a Coke" global campaign began in 2012 in Australia, featuring 150 unique names to help strengthen connections between the brand and the country's young adults. It also appealed to the nation's __________ society, because people were so excited to find bottles of soda with their own names on them.
A) Intellectual
B) Contextual
C) Collectivistic
D) Individualistic
Correct Answer:
Verified
Correct Answer:
Verified
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