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A Video of Domino's Employees "Tampering" with Pizzas and Joking

Question 10

Multiple Choice

A video of Domino's employees "tampering" with pizzas and joking about it went viral. The video received almost 1 million views before it was taken down. Domino's CEO, Patrick Doyle, posted his own YouTube video: a formal apology stating, "We sincerely apologize for this incident." Based on its impersonal delivery, the company received mixed reviews for the apology, otherwise known as ___________.


A) The ricochet effect
B) The recoil effect
C) The bomb effect
D) The boomerang effect

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