Barry Is a Vice President of Public Relations for a Leading

Multiple Choice

Barry is a vice president of public relations for a leading PR and digital marketing firm. He has learned that social media have transformed the nature of crisis communications. News, and misinformation in particular, now travels at the speed of light. Through social media, organizations are able to communicate with their most important publics in real time. But more important, organizations now have an opportunity to use social media to __________ their audiences and publics in a time of crisis.

A) Manipulate
B) Listen to
C) Target
D) Ignore