Matthew Is a Public Relations Practitioner for a Large Non-Profit

Multiple Choice

Matthew is a public relations practitioner for a large non-profit organization. He uses traditional research methods like surveys, monitors what people are saying on social media and in the news, and talks to employees and donors about the organization. Not only is he looking for feedback to help improve the organization, this type of listening will help _________________.

A) Avoid surprises that could lead to a crisis
B) Save on budget costs
C) Do a better job with spinning
D) Improve his time management