Question 1

___________________ is when public relations responsibilities are shared among a broad cross section of an organization's members or employees.

Accepted Answer

A)   Conversational public relations
B)   Transactional public relations
C)   Offline public relations
D)   Distributed public relations D

Question 2

Why did the PR crisis with Papa Johns founder and chairman John Schattner also have a negative impact on the pizza company as a whole?

Accepted Answer

A)   Schattner's leadership was the sole reason for the company's previous success
B)   The marketing and public relations agencies for Papa John's resigned the account.
C)   The NFL was upset with Schattner for debating about national anthem protests.
D)   Schattner's personal brand and actions were tied in with the Papa Johns company and its relationship with key publics D

Question 3

In addition to having a clear conscience, what other benefit will you enjoy if you follow good ethical principles?

Accepted Answer

A)   You can always tell who is lying
B)   Your lunch will taste better
C)   You will be better at your job and more important to the organization
D)   You will be able to have more vacation time C

Question 4

Ethical dilemmas have arisen with the growth of social media. For example, it is easy to be deceptive online. If you work for a local restaurant, and your boss asks you to post a review of your meal on food-reviewing websites, what do you do?

Accepted Answer

A)   You post an honest review
B)   You post a fabricated review
C)   You ignore the request
D)   You quite your job

Question 5

After a Crock-Pot was blamed for the death of a beloved fictional television show character on NBC's This is Us, the Crock-Pot company tried to respond rationally and technically. But advice from its PR agency, Edelman, was to _________________.

Accepted Answer

A)   Remain calm, patient, and good-humored
B)   Initiate a law suit against NBC
C)   Hold a press conference to defend the product's safety record
D)   Discontinue the product's manufacturing

Question 6

Matthew is a public relations practitioner for a large non-profit organization. He uses traditional research methods like surveys, monitors what people are saying on social media and in the news, and talks to employees and donors about the organization. Not only is he looking for feedback to help improve the organization, this type of listening will help _________________.

Accepted Answer

A)   Avoid surprises that could lead to a crisis
B)   Save on budget costs
C)   Do a better job with spinning
D)   Improve his time management

Question 7

There are times when secrecy might make sense to publics. For example, Apple denied requests from the FBI to hand over the required code to unlock their phone so the company could protect its proprietary information. In cases like Apple's, organizations can still ____________.

Accepted Answer

A)   Divert attention away from the issue of secrecy
B)   Never tell the truth about what they are keeping secret and why
C)   Tell the truth about what they are keeping secret and why
D)   Carry on as if there is no problem

Question 8

Max works in a factory that produces coffee mugs. During the weekend, Max attends a barbecue in his neighborhood. Friends at the barbecue ask about work, and Max tells them about the new mug he's assembling, but also about how tired he is from long hours he is working. This illustrates the importance of ___________.

Accepted Answer

A)   Company management should do the right thing by the public
B)   Public relations as a management function
C)   Conducting public relations as if the whole company depends on it
D)   Top managers are the only ones responsible for public relations

Question 9

John is a PR executive at a Fortune 500 company and a member of the Public Relations Professional Association, which has in its code of ethics, a prohibition against dating or having relationships with his co-workers. John has an intimate relationship with a co-worker. He retains his job, but loses his membership in the association. What is one of the criticisms of having a code of ethics?

Accepted Answer

A)   The rules are too numerous to remember
B)   The rules lack enforceability
C)   The rules are sometimes contradictory
D)   The rules are ones only a lawyer can understand

Question 10

One of the goals of public relations is to communicate with people who are ____________.

Accepted Answer

A)   On social media
B)   Citizens of the global community
C)   Part of specific groups with specific interests
D)   As many people as possible

Question 11

______________ play an essential role in good, proactive public relations, helping to give meaning to day-to-day work. Key values such as honesty, loyalty, transparency, and social responsibility help practitioners avoid reactive damage control and deceptive spin.

Accepted Answer

A)   Plans
B)   Ethics
C)   Assumptions
D)   Regulations

Question 12

Galen has just started his first job in public relations at a small PR agency and already feels stressed out. He found out one of his clients is an e-cigarette vaping company, and his manager has told him to do whatever it takes to get reporters to call him back. Galen personally disagrees with the client he must represent, and the tactics his boss wants him to use. This is creating _____________for Galen, and now he must decide if he is willing to continue at this job.

Accepted Answer

A)   Internal dissonance
B)   Deception
C)   Greenwashing
D)   Transparency

Question 13

Blake and Jeff are on the public relations staff of a large non-profit organization. They use social media platforms like Twitter, Facebook, and Snapchat, which have made ethical communication __________.

Accepted Answer

A)   Easier
B)   Harder
C)   Impossible
D)   Confusing

Question 14

Susie is facing an ethical dilemma. She uses a system of decision making that focuses on the moral principles of duty and rules known as _______________ ethics.

Accepted Answer

A)   Deontological
B)   Professional
C)   Dominant
D)   Accredited

Question 15

The keys to successful social media influence are _____________.

Accepted Answer

A)   Visual appeal and design aesthetic
B)   Price and number of posts
C)   Likes and followers
D)   Reach and authenticity

Question 16

A guiding principle of good public relations is to ________ tell the truth.

Accepted Answer

A)   Sometimes
B)   Never
C)   Shrewdly
D)   Proactively

Question 17

Jean works for the Board of Tourism in France, responsible for showcasing her country as an appealing destination for vacation. She mainly posts photos and videos to the "Visit France" Facebook page and interacts with commenters on the page. Who is Jean's primary public in this public relations scenario?

Accepted Answer

A)   Hotels and restaurants throughout France
B)   "Visit France" Facebook page fans and commenters
C)   The French government and tourism board
D)   Potential tourists considering vacation destinations

Question 18

Page's principle _______________ means building goodwill, avoiding business practices that will lead to unfavorable business conditions, and anticipating how publics will respond to business decisions that will have negative consequences.

Accepted Answer

A)   Tell the Truth
B)   Remain Calm, Patient, and Good-Humored
C)   Manage for Tomorrow
D)   Listen to the Customer

Question 19

When an organization's communication is more focused more on image and less on what the organization is doing, its public relations can earn a negative, yet accurate connotation like ______.

Accepted Answer

A)   Deceive
B)   Spin
C)   Incite
D)   Design

Question 20

Listening to the customer is more than just hearing. It means considering what the feedback means for the organization and ___________.

Accepted Answer

A)   How to spin it
B)   For customers
C)   What it means for competitors
D)   What can be done about it

Exam 1: Principled Public Relations