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Bateson (2000) Describes the Service Encounter as a 'Three Cornered

Question 2

Multiple Choice

Bateson (2000) describes the service encounter as a 'three cornered' struggle for control. The customer and the organization are two of the participants. Who is the third?


A) The back office employee
B) The customer service manager
C) The front line employee
D) The quality manager

Correct Answer:

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