Multiple Choice
Two of the 4 differences between services and manufactured products identified in the research of Sasser et al. (1978) are intangibility and simultaneity. What are the other two?
A) Homogeneity and Flexibility
B) Homogeneity and Perishability
C) Heterogeneity and Perishability
D) Heterogeneity and Flexibility
Correct Answer:
Verified
Correct Answer:
Verified
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