Question 1

Geographical location is not a factor in a society's adoption of a new technology.

Accepted Answer

A) True 
 B)False

Question 2

Fitbits and similar tracking tools have become very trendy. In a study of the effects of trackers on weight loss, the key finding was: ________.

Accepted Answer

A)  neither those with trackers nor a control group with no trackers lost weight 
B)  those with trackers and a control group with no trackers lost equal weight 
C)  those with trackers lost less weight than a control group with no trackers 
D)  those with trackers lost more weight than a control group with no trackers

Question 3

The diffusion of innovations theory has been praised as it describes in detail the innovation-decision process within organizations.

Accepted Answer

A) True 
 B)False

Question 4

Give an example of how social theory on the adoption and diffusion of technological innovations can be applied to market research.

Accepted Answer

The answer of Give an example of how social theory...

Question 5

When analyzing innovation, the OECD stressed identity as one of the areas in which governments worldwide are moving.

Accepted Answer

A) True 
 B)False

Question 6

Which social group is the very first to adopt innovations?

Accepted Answer

A)  Innovators 
B)  Early majority 
C)  Early adopters 
D)  Opinion brokers

Question 7

What would be an example of "trial by others"?

Accepted Answer

A)  lending your copy of a new videogame to a friend to see what she thinks of it 
B)  giving your mom your old smartphone 
C)  asking your friend how she likes her new smartphone 
D)  buying your friend a new iPad Pro so she can test it out

Question 8

Who is the author of the book Diffusion of Innovations (1962), which is considered one of the most influential texts in the diffusion field of study?

Accepted Answer

A)  Diamond 
B)  Rogers 
C)  Dvorak 
D)  Nelida

Question 9

An adopter who acts as an interconnector is likely to be a part of this adopter group: _______.

Accepted Answer

A)  early adopters 
B)  early majority 
C)  late majority 
D)  gatekeepers

Question 10

List the drawbacks of engaging in self-tracking through the use of tools like the Fitbit.

Accepted Answer

The answer of List the drawbacks of engaging in self-tracking...

Question 11

Potential adopters of an innovation will actively seek out information during the persuasion stage of the innovation-decision process.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following factors is central for the diffusion of innovations?

Accepted Answer

A)  Having a critical mass of adopters 
B)  Developing a technology with a clear relative advantage 
C)  Understanding how laggards think about technology 
D)  Pushing those who are reluctant of an innovation to adopt quickly

Question 13

The first few centuries of Japan's relationship with guns are a good example of what?

Accepted Answer

A)  Ease of invention 
B)  Interconnectedness 
C)  Interrelatedness 
D)  Technological regression

Question 14

"Diffusion" is the term used for a group's decision to start using an innovation to achieve a specific goal.

Accepted Answer

A) True 
 B)False

Question 15

What is one of the factors that influence people when they decide on whether or not to adopt an innovation?

Accepted Answer

A)  The amount of money associated with the ad campaign aimed at promoting the innovation 
B)  The adoption rate among members of their immediate family 
C)  The percentage of gatekeepers who are in their social sphere 
D)  Information received about the innovation through communication channels

Question 16

One domain that AI assistants are to revolutionize is consumer choice.

Accepted Answer

A) True 
 B)False

Question 17

What may happen to conclusions about an innovation's acceptance rates if researchers do not consider discontinuance?

Accepted Answer

A)  They may be grossly underestimated. 
B)  They may be undervalued. 
C)  They may be overestimated. 
D)  They may be underestimated.

Exam 5: The Adoption and Diffusion of Technological Innovations

Geographical location is not a factor in a society's adoption of a new technology.

Fitbits and similar tracking tools have become very trendy. In a study of the effects of trackers on weight loss, the key finding was: ________.

The diffusion of innovations theory has been praised as it describes in detail the innovation-decision process within organizations.

Give an example of how social theory on the adoption and diffusion of technological innovations can be applied to market research.

When analyzing innovation, the OECD stressed identity as one of the areas in which governments worldwide are moving.

Which social group is the very first to adopt innovations?

What would be an example of "trial by others"?

Who is the author of the book Diffusion of Innovations (1962) , which is considered one of the most influential texts in the diffusion field of study?

An adopter who acts as an interconnector is likely to be a part of this adopter group: _______.

List the drawbacks of engaging in self-tracking through the use of tools like the Fitbit.

Potential adopters of an innovation will actively seek out information during the persuasion stage of the innovation-decision process.

Which of the following factors is central for the diffusion of innovations?

The first few centuries of Japan's relationship with guns are a good example of what?

"Diffusion" is the term used for a group's decision to start using an innovation to achieve a specific goal.

What is one of the factors that influence people when they decide on whether or not to adopt an innovation?

One domain that AI assistants are to revolutionize is consumer choice.

What may happen to conclusions about an innovation's acceptance rates if researchers do not consider discontinuance?