Multiple Choice
When was radio advertising first aired?
A) 1919, when KDKA aired an advertisement for Westinghouse receivers
B) 1926, when General Mills produced a "jingle" for Wheaties
C) 1922, when WEAF aired 10 minutes of time paid for by a real estate developer
D) none of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q18: A form of online advertisement running down
Q19: Which option best describes the relationship between
Q20: When radio sponsors produced a program:<br>A)the radio
Q21: Advertising serves social, economic, and educational purposes.
Q22: Advantages of _ advertising include: select audience,
Q24: Buzz marketing often appears as:<br>-------------------------------<br>A)native advertising<br>B)word of
Q25: The quiz show scandal in the 1950s
Q26: Which statement is true of the FTC?<br>A)it
Q27: Which type of advertising is used when
Q28: Channel surfing, zipping, and zapping are disadvantages