Question 1

Reverse compensation means that:

Accepted Answer

A) network programs are shown on affiliated stations for free 
B) networks pay affiliates to broadcast their programs 
C) affiliates pay for network programs 
D) none of the above

Question 2

If a network schedules a new or weak program between two strong programs, it would be using which scheduling strategy?

Accepted Answer

A) bridging 
B) hammocking 
C) tentpoling 
D) blocking

Question 3

The TV quiz show scandals of the 1950s resulted from promoters paying stations to air certain content.

Accepted Answer

A) True 
 B)False

Question 4

When a network goes directly from one program to another program without a commercial break, this is an example of which programming strategy?

Accepted Answer

A) bridging 
B) seamless 
C) stripping 
D) stunting

Question 5

The Top 40 radio format refers to the most popular songs in the top 40 radio markets.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following best describes ESPN?

Accepted Answer

A) cable network 
B) broadcast network 
C) superstation 
D) pay-per-view channel

Question 7

The Corporation for Public Broadcasting created __________ in 1970.

Accepted Answer

A) noncommercial radio 
B) noncommercial television 
C) National Public Radio 
D) all of the above

Question 8

Lucille Ball's I Love Lucy was instrumental forin which of the following changes in the television programs?

Accepted Answer

A) using multiple camera filming 
B) originating the syndication market 
C) applying copyright protection to television content 
D) both A & B

Question 9

The style of radio programming in the 1920s is often referred to as "potted palm music."

Accepted Answer

A) True 
 B)False

Question 10

Radio stations focused on playing recorded music as early as the 1920s.

Accepted Answer

A) True 
 B)False

Question 11

Anthologies are more commonly known as soap operas.

Accepted Answer

A) True 
 B)False

Question 12

The frequency and times of day that songs are played on the radio is called the:

Accepted Answer

A) playlist 
B) playclock 
C) rotation 
D) none of the above

Question 13

Which series was seen as the first to feature in a starring role an intelligent, educated African-American woman?

Accepted Answer

A) The Cosby Show 
B) Delilah 
C) Julia 
D) Fresh Prince of Bel Air

Question 14

Which of the following best describes a program that originally aired on a network during prime time before going into syndication?

Accepted Answer

A) first-network syndicated program 
B) first-run syndicated program 
C) all-network syndicated program 
D) off-network syndicated program

Question 15

What programming strategy is being used when a network program places four situation comedies into a two-hour time period?

Accepted Answer

A) bridging 
B) hammocking 
C) tentpoling 
D) blocking

Exam 4: Radio and Television Programs and Programming

Reverse compensation means that:

If a network schedules a new or weak program between two strong programs, it would be using which scheduling strategy?

The TV quiz show scandals of the 1950s resulted from promoters paying stations to air certain content.

When a network goes directly from one program to another program without a commercial break, this is an example of which programming strategy?

The Top 40 radio format refers to the most popular songs in the top 40 radio markets.

Which of the following best describes ESPN?

The Corporation for Public Broadcasting created __________ in 1970.

Lucille Ball's I Love Lucy was instrumental forin which of the following changes in the television programs?

The style of radio programming in the 1920s is often referred to as "potted palm music."

Radio stations focused on playing recorded music as early as the 1920s.

Anthologies are more commonly known as soap operas.

The frequency and times of day that songs are played on the radio is called the:

Which series was seen as the first to feature in a starring role an intelligent, educated African-American woman?

Which of the following best describes a program that originally aired on a network during prime time before going into syndication?

What programming strategy is being used when a network program places four situation comedies into a two-hour time period?