Multiple Choice
When comparing any media using the CPM method, the best number is always:
A) Highest
B) Average
C) Lowest
D) Optimum
E) None of the above
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q10: The maximum reach that can be achieved
Q11: The _ is a term used for
Q12: How do you determine which television program
Q13: How is the analysis and selection of
Q14: AQH is a radio term that is
Q15: What do impressions indicate? And why is
Q16: Which magazine is the LEAST cost efficient?<br>A)
Q18: The SAU concept involves a fixed cost
Q19: What is the value of DMA's for
Q20: The cost per thousand is calculated by:<br>A)