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    Integrated Marketing Communication
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    Exam 8: Legacy Media Strategies: Paid Pathways for National and Local Advertising Campaigns
  5. Question
    What Is the Value of DMA's for Media Planning? How
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What Is the Value of DMA's for Media Planning? How

Question 19

Question 19

Short Answer

What is the value of DMA's for media planning? How can this help allocate media expenditures?

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Answered by ExamLex AI

DMA stands for Designated Market Area, a...

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