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    Integrated Marketing Communication
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    Exam 8: Legacy Media Strategies: Paid Pathways for National and Local Advertising Campaigns
  5. Question
    What Is the Best Way to Estimate the Total Exposure
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What Is the Best Way to Estimate the Total Exposure

Question 5

Question 5

Short Answer

What is the best way to estimate the total exposure of a target audience to a brand message through advertising?

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