Multiple Choice
Advertisers often show images and play music that they hope will evoke ________.
A) an unpleasant personal memory in the consumer so the consumer will in turn associate strongly these feelings with the product being advertised
B) a pleasant personal memory in the consumer so the consumer will in turn associate pleasant feelings with the product being advertised
C) a pleasant feeling next time the product being advertised is presented
D) an unpleasant feeling next time the product being advertised is presented
Correct Answer:
Verified
Correct Answer:
Verified
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