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At Least Two Arguments Suggest That Implicit, Not Explicit, Memory

Question 34

Multiple Choice

At least two arguments suggest that implicit, not explicit, memory guides many consumer decisions. The first is ________, and the second is that ________.


A) the speed with which consumers make choices; implicit memory is strongly correlated with judgments about a product
B) the speed with which consumers make choices; memory for ads is not subject to decay
C) that implicit memory is strongly correlated with judgments about a product; memory for ads is not subject to decay
D) that implicit memory is not correlated at all with judgments about a product; memory for ads is not subject to decay

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