The Elaboration Likelihood Model (ELM) Demonstrates That When the Receiver

Multiple Choice

The elaboration likelihood model (ELM) demonstrates that when the receiver is unable to critically examine the message through elaboration, he or she is more likely to:

A) Accept the message of a high-credibility source.
B) Mistrust and reject the message of a low-credibility source.
C) Revert to peripheral cues like "experts are to be trusted."
D) None of the above.