Question 1

Today the word propaganda is a pejorative term.

Accepted Answer

A) True 
 B)False  True

Question 2

The Nazi regime used Edward Bernays's writings on public relations to win support for their actions.

Accepted Answer

A) True 
 B)False  True

Question 3

One of the primary functions of PR is to educate the public. Which of the following issues was made into a movie and won an award in 2007?

Accepted Answer

A)   Oil spills.
B)   Climate change.
C)   Unemployment.
D)   Health care. B

Question 4

The intentions of the actor are irrelevant in placing blame or taking responsibility.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following functions was not listed in the Public Relations Handbook as a rhetorical function?

Accepted Answer

A)   Launch a product.
B)   Implement standards of social responsibility.
C)   Build, repair, or maintain relationships.
D)   Accept taking issue stands.

Question 6

During Pete Rose's lifetime, he has used two of Benoit's strategies at different times. They are:

Accepted Answer

A)   Mortification.
B)   Corrective action.
C)   Denial.
D)   Defeasibility.

Question 7

Grunig stated that "organizations get more of what they want when they give up some of what they want." He was defending which model of PR?

Accepted Answer

A)   Public information.
B)   Asymmetrical.
C)   Symmetrical (two way) .
D)   Press agentry/publicity.

Question 8

The U.S. government used Bernays's work for the first government propaganda campaign during World War I.

Accepted Answer

A) True 
 B)False

Question 9

The Excellence Study conducted by the professors James E. Grunig and Larissa A. Grunig was too small to be significant.

Accepted Answer

A) True 
 B)False

Question 10

The Grunigs separated public relations from marketing because they believed it would diminish communication to have them together.

Accepted Answer

A) True 
 B)False

Question 11

In the Keatings Five scandal Torie Clarke told Senator John McCain to stonewall the press.

Accepted Answer

A) True 
 B)False

Question 12

Public relations differs from advertising in that it is which one of the following?

Accepted Answer

A)   A marketing function.
B)   A management function.
C)   A media function.
D)   An educational function.

Question 13

Edward Bernays combined theories of sociology and psychology. He was the blood nephew of:

Accepted Answer

A)   Adolph Hitler.
B)   Morton Adler.
C)   Sigmund Freud.
D)   Thomas Merton.

Question 14

Compare and contrast the functions of public relations and marketing.

Accepted Answer

The answer of Compare and contrast the functions of public...

Question 15

Pete Rose, the baseball player accused of betting on his team, used first denial and then mortification to clear his reputation.

Accepted Answer

A) True 
 B)False

Question 16

Discuss the advice that Torie Clarke gave in her book Lipstick on a Pig: Winning in the No-spin Era by Someone Who Knows the Game regarding how to handle a scandal or crisis.

Accepted Answer

The answer of Discuss the advice that Torie Clarke gave...

Question 17

The role of public relations specialists is to cover up faulty practices or products.

Accepted Answer

A) True 
 B)False

Question 18

The trend is away from integrated communication models for organizations.

Accepted Answer

A) True 
 B)False

Question 19

Discuss the effect that the movie An Inconvenient Truth had on various publics.

Accepted Answer

The answer of Discuss the effect that the movie An...

Question 20

An Inconvenient Truth was highly ineffective as a public relations special event to educate the public on climate change.

Accepted Answer

A) True 
 B)False

Exam 11: Public Relations: Engineering Public Consent

Today the word propaganda is a pejorative term.

The Nazi regime used Edward Bernays's writings on public relations to win support for their actions.

One of the primary functions of PR is to educate the public. Which of the following issues was made into a movie and won an award in 2007?

The intentions of the actor are irrelevant in placing blame or taking responsibility.

Which of the following functions was not listed in the Public Relations Handbook as a rhetorical function?

During Pete Rose's lifetime, he has used two of Benoit's strategies at different times. They are:

Grunig stated that "organizations get more of what they want when they give up some of what they want." He was defending which model of PR?

The U.S. government used Bernays's work for the first government propaganda campaign during World War I.

The Excellence Study conducted by the professors James E. Grunig and Larissa A. Grunig was too small to be significant.

The Grunigs separated public relations from marketing because they believed it would diminish communication to have them together.

In the Keatings Five scandal Torie Clarke told Senator John McCain to stonewall the press.

Public relations differs from advertising in that it is which one of the following?

Edward Bernays combined theories of sociology and psychology. He was the blood nephew of:

Compare and contrast the functions of public relations and marketing.

Pete Rose, the baseball player accused of betting on his team, used first denial and then mortification to clear his reputation.

Discuss the advice that Torie Clarke gave in her book Lipstick on a Pig: Winning in the No-spin Era by Someone Who Knows the Game regarding how to handle a scandal or crisis.

The role of public relations specialists is to cover up faulty practices or products.

The trend is away from integrated communication models for organizations.

Discuss the effect that the movie An Inconvenient Truth had on various publics.

An Inconvenient Truth was highly ineffective as a public relations special event to educate the public on climate change.