Question 1

The execution of a series of sequential actions performed by a digital device or software application is called _________________.

Accepted Answer

A)   batch processing
B)   convergence
C)   numerical representation
D)   variability A

Question 2

Social bookmarking is one of the most significant features of old media.

Accepted Answer

A) True 
 B)False  False

Question 3

Historically, old media relied on _________________ methods of recording and distribution,

Accepted Answer

A)   analog
B)   converged
C)   digital
D)   non-linear A

Question 4

An algorithm is a mathematical sequence or set of instructions for solving a problem.

Accepted Answer

A) True 
 B)False

Question 5

Batch processing is made possible because of automation, one of the five principles of new media.

Accepted Answer

A) True 
 B)False

Question 6

The principle of variability states that digital objects retain their individuality when combined with other objects.

Accepted Answer

A) True 
 B)False

Question 7

With hypermedia, the structure of content is fixed and cannot be changed or modified by the user.

Accepted Answer

A) True 
 B)False

Question 8

The term ________________ was first used by Thomas Kuhn to describe a monumental change that would challenge the scientific community's preconceived ideas and assumptions about natural phenomena.

Accepted Answer

A)   convergence
B)   hypermedia
C)   nonlinear
D)   paradigm shift

Question 9

The term ___________________ is used to describe the methods of new media companies like Pandora and Spotify to deliver customizable content to a niche audience with shared values and interests.

Accepted Answer

A)   buffering
B)   downloading
C)   narrowcasting
D)   streaming

Question 10

Which of the following media industries is not included under the category of "old media?"

Accepted Answer

A)   books
B)   magazines
C)   television
D)   video games

Question 11

According to Charles Wright, new media are publicly transmitted and timed to reach the most audience members simultaneously.

Accepted Answer

A) True 
 B)False

Question 12

Who is credited with inventing the World Wide Web?

Accepted Answer

A)   Timothy Berners-Lee
B)   Bill Gates
C)   Thomas Kuhn
D)   Nicolas Negroponte

Question 13

Which media industry listed below derived its name from a metaphor used to describe an old farming method of sowing seeds by hand?

Accepted Answer

A)   broadcasting
B)   magazine
C)   television
D)   World Wide Web

Question 14

Broadcaster's use the term _________________ when talking about a specific geographic region serving the audience for a specific television or radio station's over-the-air transmissions.

Accepted Answer

A)   Designated Market Area
B)   Mass Audience
C)   Target Audience
D)   Narrowcasting

Question 15

_________________ is the merging together of previously discrete technologies into a unified whole.

Accepted Answer

A)   automation
B)   convergence
C)   structural modularity
D)   variability

Question 16

According to Charles Wright, the mass media are the product of __________ organizations that operate with great expense.

Accepted Answer

A)   anonymous
B)   heterogeneous
C)   large
D)   publicly held

Question 17

Nicolas Negroponte used the phrase "from ___________ to bits" to describe a radical shift during the digital revolution in the production of intellectual content from material to electronic formats.

Accepted Answer

A)   atoms
B)   bytes
C)   molecules
D)   paper

Question 18

According to the principle of cultural transcoding, new media have two competing parts, the "cultural layer" and the "computer layer."

Accepted Answer

A) True 
 B)False

Question 19

Timothy Berners-Lee referred to this generation of the Web as the Semantic Web.

Accepted Answer

A)   Web 1.0
B)   Web 2.0
C)   Web 3.0
D)   All of the Above

Question 20

Which of the following adjectives is not used by Charles Wright to describe the mass audience?

Accepted Answer

A)   anonymous
B)   heterogeneous
C)   homogeneous
D)   large

Exam 1: Understanding Multimedia

The execution of a series of sequential actions performed by a digital device or software application is called _________________.

Social bookmarking is one of the most significant features of old media.

Historically, old media relied on _________________ methods of recording and distribution,

An algorithm is a mathematical sequence or set of instructions for solving a problem.

Batch processing is made possible because of automation, one of the five principles of new media.

The principle of variability states that digital objects retain their individuality when combined with other objects.

With hypermedia, the structure of content is fixed and cannot be changed or modified by the user.

The term ________________ was first used by Thomas Kuhn to describe a monumental change that would challenge the scientific community's preconceived ideas and assumptions about natural phenomena.

The term ___________________ is used to describe the methods of new media companies like Pandora and Spotify to deliver customizable content to a niche audience with shared values and interests.

Which of the following media industries is not included under the category of "old media?"

According to Charles Wright, new media are publicly transmitted and timed to reach the most audience members simultaneously.

Who is credited with inventing the World Wide Web?

Which media industry listed below derived its name from a metaphor used to describe an old farming method of sowing seeds by hand?

Broadcaster's use the term _________________ when talking about a specific geographic region serving the audience for a specific television or radio station's over-the-air transmissions.

_________________ is the merging together of previously discrete technologies into a unified whole.

According to Charles Wright, the mass media are the product of __________ organizations that operate with great expense.

Nicolas Negroponte used the phrase "from ___________ to bits" to describe a radical shift during the digital revolution in the production of intellectual content from material to electronic formats.

According to the principle of cultural transcoding, new media have two competing parts, the "cultural layer" and the "computer layer."

Timothy Berners-Lee referred to this generation of the Web as the Semantic Web.

Which of the following adjectives is not used by Charles Wright to describe the mass audience?