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Most Retail Outlets Tell Customers an Item's Original Price, in Addition

Question 41

Multiple Choice

Most retail outlets tell customers an item's original price, in addition to the sale price, to get customers to believe they are getting a good price. Retail managers are using which of the following heuristics?


A) The availability bias.
B) The representativeness heuristic.
C) The anchoring and adjustment heuristic.
D) All answers are correct.

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