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  3. Study Set
    Integrated Advertising Promotion
  4. Exam
    Exam 6: Advertising Design-Theoretical Frameworks and Types of Appeals
  5. Question
    In a Means-Ends Chain,the Message Should Be the Means That
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In a Means-Ends Chain,the Message Should Be the Means That

Question 205

Question 205

True/False

In a means-ends chain,the message should be the means that leads the consumer to a desired end state.

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