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  3. Study Set
    Integrated Advertising Promotion
  4. Exam
    Exam 6: Advertising Design-Theoretical Frameworks and Types of Appeals
  5. Question
    When a Viewer Believes He or She Can Take Action
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When a Viewer Believes He or She Can Take Action

Question 39

Question 39

True/False

When a viewer believes he or she can take action prevent negative consequences by purchasing a product or service,the individual is exhibiting self-efficacy.

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