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    Integrated Advertising Promotion
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    Exam 6: Advertising Design-Theoretical Frameworks and Types of Appeals
  5. Question
    A Message Is More Likely to Be Effective When It
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A Message Is More Likely to Be Effective When It

Question 35

Question 35

True/False

A message is more likely to be effective when it has both visual and verbal elements,since these components will be dual-coded into the person's memory.

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