Multiple Choice
Research indicates that humor will:
A) get a person's attention, but adversely affects recall of the product's benefits
B) get a person's attention, but interferes with brand recall
C) cut through clutter if the humor is tied closely to the product's attributes
D) elevate a person's mood, which will then be transferred to the product being advertised
Correct Answer:
Verified
Correct Answer:
Verified
Q64: Sexuality has been employed in advertising in
Q116: In many Middle East countries, sex and
Q117: Print media offer the best outlets for
Q120: Some musicians now see writing and singing
Q124: The key phrase that summarizes an advertisement's
Q129: The final step of the hierarchy of
Q140: What roles can music play in advertisements?
Q243: Although almost any type of appeal can
Q256: Humor has proven to be one of
Q274: Humor is a rarely-used form of advertising